On the House
For this project, I designed the trademark, label and brand name for a beer known as "On the House." I decided to incorporate American flags to evoke a patriotic undertone. I also utilized saloon doors and a brown color palette to allude to western-style saloons. These design elements help to emphasize that On the House is an American-made beer. The name also creates an air of excitement. 
Process Sample:
Final Design:
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