![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/749dc2a9-b636-4f69-9157-66ca1416279d_rw_3840.png?h=1bc9050db10a57dfaa8de9418fc24677)
Hardin's Furniture
Hardin's Furniture is a family-owned business in Asheboro, NC. The store first opened in 1949 and has not been rebranded since. I was hired to create a fresh, new look that would appeal to younger generations. I redesigned their logo, as well as their truck wrap, business cards, and envelopes. The dining room table icon, which is located on the left-hand side of the logo, is symbolic of family gatherings; it therefore reinforces the company's sense of community. I also created a new slogan, "where business meets family," to reiterate this concept. I have recently been hired to redesign the company's website.
Truck Wrap:
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/ce27a61a-43b5-4633-9b3f-9e887235acd4_rw_3840.jpg?h=2d2edeac997771e355f5ed1d60588795)
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/3cc898db-68a9-4a9d-9a9c-20e6731d65f2_rw_1920.jpg?h=6e43f11615977d387881d97ca47c691d)
Stationery:
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/00bf3155-abbb-47d0-9f1c-bcee89b8f53d_rw_1920.jpg?h=565dbe6e75e8801c54689371fda6e26d)
Magazine Ad:
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/cf9d6919-cc11-43c3-a20d-a7b72f4baebe_rw_1920.png?h=b0f1e36f3c8de90b8914954e69f76c54)
Original Brand:
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/53081ba4-c556-4264-a4be-3dce97e1c8e4_rw_1920.png?h=c3250c61293a6bb5155de1f563bc6043)
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/e0173cca-951c-4961-92ac-080fa1da6637_rw_1200.jpg?h=e0fe216fcdf7d9e7651179ddb4705844)
![](https://cdn.myportfolio.com/e9e39e3a-fc6e-4125-9737-262d94661268/9a4892c1-a5e2-40fa-a5cc-3d7e4da6c369_rw_1200.jpg?h=ee1744b52c920bbd134279518c5f96cc)