Hardin's Furniture
Hardin's Furniture is a family-owned business in Asheboro, NC. The store first opened in 1949 and has not been rebranded since. I was hired to create a fresh, new look that would appeal to younger generations. I redesigned their logo, as well as their truck wrap, business cards, and envelopes. The dining room table icon, which is located on the left-hand side of the logo, is symbolic of family gatherings; it therefore reinforces the company's sense of community. I also created a new slogan, "where business meets family," to reiterate this concept.  I have recently been hired to redesign the company's website. 
Truck Wrap: 
Magazine Ad: 
Original Brand: 
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